Meet Laura

I'm Laura, founder of Lively X Kitchen in Dallas, Texas, and Lively X Studio in Palo Alto, California.

As a sports nutrition coach, personal trainer & endurance athlete, I've learned that the biggest performance gains don't always come from training harder—they come from fueling smarter.

Over the past 10+ years, I've coached more than 100+ clients, from first-time gym-goers to runners training for marathons and athletes preparing for HYROX competitions. While every goal looks different, the foundation is always the same: train with purpose, fuel with intention & stay consistent.

I've lived this journey myself.

I've ran marathons, competed in HYROX, performed as a professional NFL cheerleader, and built a business while balancing training, travel & real life. Those experiences taught me that success isn't about perfection—it's about having a sustainable strategy that helps you perform at your best.

That belief inspired me to create Lively X: a place where everyday athletes can become the strongest version of themselves.

Before launching my brand, I served as the Director of Coaching & Behavioral Science at Pivot, where I designed evidence-based coaching programs & scalable digital health interventions. I've had the opportunity to advise high-performing Silicon Valley teams and collaborate with organizations including the Google Food Team, the Department of Defense, and the Culinary Institute of America, bringing together sports nutrition, behavior change, and performance coaching to create lasting results.